DLF • THE CHANAKYA
(NEW DELHI · 2022)
(COMMERCIAL)
Moving the needle on visits and loyalty.
THE WISHLIST
OBJECTIVE
To achieve more footfall and hence, more revenue.
INTEGRATION
Chanakya is not one client but dozens, with teams from global luxury brands working alongside ‘one-man band’ coffeeshops & specialist stores
EVERYDAY SPECIAL
Create an ‘always on’ strategy to cast out for new users, enticing new followers & subscribers, finding new website visitors & engaging with followers.
The Chanakya, an esteemed retail and lifestyle destination located in New Delhi, India, embarked on a creative endeavour to reimagine its digital footprint, establish an engaging social media strategy, elevate its visual storytelling through photography, design compelling collateral, and introduce a captivating campaign showcasing its premium outlets and exquisite dining experiences across the Delhi NCR region.
ABOUT.
AREAS.
PR, PANEL ON BOARDING
TIMELINE
2 MONTHS.
There’s nowhere quite like The Chanakya, but much of the relatively sophisticated and upmarket target audience can afford to spend its cash anywhere it likes. Marketing activity has to remind people what the brand is all about, inform them about what’s new and special, and get them to attend key seasonal events. Above all, it has to drive footfall.
The offering at The Chanakya is so diverse and the audience so broad, however, that there’s a real challenge in defining key metrics for tracking conversion. The KPI for Web Martini is therefore to drive increased engagement online - which in turn drives footfall and spending.
301, BEST BUSINESS PARK, NETAJI SUBHASH PLACE, DELHI 110034
UNIT 2, GARG TRADE CENTRE, ROHINI SEC 11, DELHI 110085
UNIT 420, 11 FOUNTAINBRIDGE, EDINBURGH,
UNITED KINGDOMS, EH39QG
+91 9953997706 | +91 9953991833 | +44 7917805299
HELLO@WEBMARTINI.CO