SUMMIT HOTELS AND RESORTS
(GANGTOK · 2022)
(HOSPITALITY)
TRANQUILITY IN EVERY FOLD, IN EVERY FIBRE.
CREDITS.
DESIGN TEAM.
PUSHKAR, TANYA
PROJECT MANAGER
MUSKAN, PREETI
PHOTOGRAPHER.
ROHIT AHUJA
Summit Hotel, a boutique luxury hotel located in the 23 locations, faced significant challenges in increasing its visibility, attracting a diverse clientele, and maintaining a consistent brand image. To address these issues, the hotel partnered with Web Martini, to overhaul its marketing and public relations strategies.
ABOUT.
AREAS.
WEBSITE DES, SMM, PERFORMANCE.
TIMELINE
4 MONTHS.
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Keyword Research: Identified high-impact keywords related to luxury stays, boutique hotels, and city-specific attractions.
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On-Page SEO: Optimized the hotel's website content, meta tags, and images to improve search engine rankings.
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Local SEO: Enhanced the hotel's presence on local search results by optimizing Google My Business listings and generating local backlinks.
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Digital Press Releases: Distributed digital press releases to online media outlets, targeting travel and hospitality publications.
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Media Outreach: Built relationships with travel journalists and bloggers to secure coverage in high-visibility platforms.
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Event Hosting: Organized events and press trips to showcase the hotel to media and influencers.
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Platform Optimization: Streamlined the hotel's presence across major social media platforms such as Instagram, Facebook, and Twitter.
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Content Calendar: Created a content calendar to ensure regular posting and engagement.
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Influencer Collaborations: Partnered with travel influencers and bloggers to reach a wider audience and generate authentic content
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The collaboration between Web Martini and Summit Hotel yielded impressive results:
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Increased Online Visibility: The hotel's website traffic increased by 150%, and its search engine rankings improved significantly, landing on the first page for key search terms.
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Consistent Brand Messaging: A unified brand voice was established across all platforms, enhancing brand recognition and trust.
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Expanded Reach: Social media engagement grew by 200%, with a notable increase in followers from the target demographics.
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Enhanced PR Impact: The hotel received coverage in top travel magazines and blogs, leading to a 37% increase in bookings attributed to PR efforts.
Conclusion:
Web Martini's strategic approach to marketing and PR revitalized Summit Hotel's brand presence and market reach. By leveraging modern digital techniques and creating consistent, engaging content, Web Martini successfully transformed Summit Hotel's marketing and public relations, driving significant business growth and establishing the hotel as a premier destination.
301, BEST BUSINESS PARK, NETAJI SUBHASH PLACE, DELHI 110034
UNIT 2, GARG TRADE CENTRE, ROHINI SEC 11, DELHI 110085
UNIT 420, 11 FOUNTAINBRIDGE, EDINBURGH,
UNITED KINGDOMS, EH39QG
+91 9953997706 | +91 9953991833 | +44 7917805299
HELLO@WEBMARTINI.CO