SMIA
(GLASGOW · 2021)
(COMMUNITY)
STRENGTHEN
EMPOWER
UNITE
HIGHLIGHTS
AIM
Repositioning services while refining the channel mix & thought leadership.
STRATTEGY
An optimised channel mix for standing out in a saturated space.
THE IMPACT
More enquiries than ever before, 120% rise in memberships.
The Scottish Music Industry Association (SMIA) is a vital organization based in Glasgow, committed to fortifying, empowering, and unifying Scotland's music industry. Since its inception, SMIA has played a pivotal role in nurturing and promoting Scotland's diverse music scene.
ABOUT.
AREAS.
STRATEGY, SMM, B2B
TIMELINE
4 MONTHS.
The project began with a collaborative creation of a strategic roadmap. This allowed SMIA to communicate its mission effectively, outline goals, identify key demographics, and establish engagement channels. It also provided a framework for evaluating outreach success.
We managed SMIA's social media platforms, creating online spaces for celebrating Scotland's music heritage. Engaging content, such as artist highlights, music releases, and industry insights, turned these channels into vibrant hubs for music enthusiasts to connect and celebrate Scottish music.
301, BEST BUSINESS PARK, NETAJI SUBHASH PLACE, DELHI 110034
UNIT 2, GARG TRADE CENTRE, ROHINI SEC 11, DELHI 110085
UNIT 420, 11 FOUNTAINBRIDGE, EDINBURGH,
UNITED KINGDOMS, EH39QG
+91 9953997706 | +91 9953991833 | +44 7917805299
HELLO@WEBMARTINI.CO