DREAM 11
Dream11, India's leading fantasy sports platform, has revolutionized the way sports enthusiasts engage with their favorite games. Offering users the opportunity to play fantasy cricket, football, hockey, kabaddi, and various other sports, Dream11 has become a household name for fantasy sports enthusiasts. As a pioneer in the Indian fantasy sports industry, Dream11 achieved unicorn status in April 2019. The company continuously seeks innovative ways to engage and delight its users.
Services: Corporate Gifting, Influencer Marketing, Outreach
Designer: Akash, Anushka
Duration: 3 Months
Location: India
Industry: Sports
THE CHALLENGE
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Corporate Gifting: Develop a strategic corporate gifting program to foster brand loyalty and appreciation among partners and clients.
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Influencer Marketing: Leverage the influence of sports personalities and influencers to amplify Dream11's brand reach and connect with a wider audience.
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Outreach: Strengthen Dream11's presence and partnerships through targeted outreach initiatives and collaborations.
THE SOLUTION
The collaborative efforts with Dream11, spanning corporate gifting, influencer marketing, and outreach, serve as a compelling testament to the potent impact of a holistic design strategy within the marketing landscape. Through the strategic orchestration of corporate gifting, harnessing the influence of sports influencers, and cementing brand affiliations via dedicated outreach initiatives,
we played a central role in enhancing Dream11's brand engagement and broadening its user base. We emphasised on the paramount importance of design-centered solutions in amplifying brand recognition and nurturing enduring loyalty in the fiercely contested arena of fantasy sports.
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